At some point during your University’s SEO 201: Advanced Keyword Research & Targeting class, they probably gave a few lectures and case studies on how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit. But, for those who might have missed that lesson (which would be, umm, all of us, since no formal education in SEO exists), a handy refresher might be in order.

Many SEOs struggle to answer questions like:

  • How many keywords can I target on a page?
  • Should I try to target all of my most important terms on my homepage (since it gets the most link juice)?
  • When I should try to target similar phrases together vs. splitting them up?

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