“Typically the trend is to have themes with large effects-heavy sliders, CSS animation effects, animated roll-overs, large background images and so on. While these may look pretty, in reality they are no good for running a functioning eCommerce store as any type of delay in loading, browser issues etc will cost you sales – I would rather shop at a site with a simple and clean layout which loads fast and lets me view the products quickly than be wowed by the latest CSS effects.”

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